Chief Sales Officer

Rasheeda
Martin

Fifteen-plus years charting destination sales, partnerships, and external relations — now setting a course for Baltimore.

39.2904° N, 76.6122° W  ·  BALTIMORE, MARYLAND  ·  A NATIVE, RETURNING HOME
View the Case Get in Touch
15+
Years in Destination Sales
$2M
Annual Budget Directed
3
DMOs Led Sales For
5
Progressive Leadership Roles
The Case

A strategic, relationship-driven sales executive

Rasheeda Martin

I'm currently Senior Director of External Relations at Visit Annapolis & Anne Arundel County, where I lead sales, services, partnerships, and communications for the organization — the same functions the Chief Sales Officer role would own at Visit Baltimore, at destination-marketing scale.

Before that, I directed sales, services, and partnerships for Explore York PA and Sport York, managing a $2 million annual budget while growing visitation and hotel room-night demand across target markets. My path started in event coordination and has moved, step by step, into executive destination-sales leadership.

Executive Leadership Strategic Planning Stakeholder Engagement Partnership Development Advocacy Revenue Growth Budget Oversight
The Route

A charted course to executive DMO leadership

2015–2017
Special Events Coordinator
Explore York PA
2017
Social Sales Manager
Wyndham Garden Hotel
2017–2021
Sports Sales & Services Manager
Explore York PA
2021–2024
Director of Sales, Services & Partnerships
Explore York PA
2024–Present
Sr. Director of External Relations
Visit Annapolis & Anne Arundel Co.

Next port of call: Baltimore, Maryland.

Harbor Conditions Report

Coming in informed, not blind

Leadership

Kireem Swinton became Visit Baltimore's permanent President & CEO in April 2026, promoted from VP of Sales & Customer Experience — the very function this role leads. I understand the continuity he's building on.

Hotel Market

Downtown Baltimore has lost roughly 6.6% of its hotel supply since March 2025. I'd bring creative room-block strategy to work around that constraint, not avoid the conversation about it.

Convention Center

A $1 billion modernization proposal is moving through the state, aiming to close the gap with peer cities investing similarly in their own convention infrastructure.

Momentum

SAIL250 Maryland and the upcoming Harborplace redevelopment are real catalysts. I see both as sales opportunities to build toward, not just spectator events.

Why Baltimore

A native Baltimorean, coming home

"I align with an organization that values mindfulness, collaboration, adaptability, diversity, and innovation — and I'd be proud to help lead a sales platform that strengthens Baltimore's visibility and delivers meaningful results for the city and its residents."
01 Mindfulness
02 Collaboration
03 Adaptability
04 Diversity
05 Innovation
The Manifest

What Visit Baltimore needs, matched

Visit Baltimore NeedsWhat I Bring Aboard
Senior executive to lead Sales & Customer Experience✓Currently lead sales, services, partnerships & communications at Visit Annapolis
Set demand strategy & identify new business✓Directed sales/partnership strategy driving visitation & room-night growth at Explore York
External relationships with hospitality community✓Cultivated relationships with hospitality leaders, government & community stakeholders
Budget ownership & fiscal responsibility✓Managed a $2 million annual departmental budget
15+ years hospitality sales, DMO background preferred✓15+ years across three DMO / hospitality organizations, progressively senior roles
Come Aboard

Let's chart Baltimore's next chapter together.

I'd welcome the chance to bring executive sales leadership, real hospitality relationships, and native Baltimore roots to this role.

martinrasheeda@aol.com 717-916-8674
RASHEEDA S. MARTIN  ·  CANDIDATE FOR CHIEF SALES OFFICER, VISIT BALTIMORE  ·  415 WYNWOOD RD, YORK, PA 17402